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Airzai
Airzai
Year
Year
2023
2023
Client
Client
Airzai
Airzai
Role
Role
Brand Strategy & UX Copy
Brand Strategy & UX Copy
Airzai is a sleek aromatherapy diffuser with exclusive fragrances, mood lighting, an app-enabled meditation mode, and a vision to use AI to provide a smart home experience.
The startup raised a $5M seed round a few years prior, which at the time was one of the highest ever seed rounds in Canada for a startup - backed by a celebrity artist and a former Google executive. The product itself was designed by the award-winning product designer of the Google Nest, Fred Bould.
I was commissioned to create a process for collaborating on UX copy, which I subsequently did by creating an environment on a virtual whiteboard that brought together the developer, UI designer, brand strategist, and founder. I was responsible for creating all app UX copy, for creating the app store promo messaging, and for cultivating a brand personality that was opulent and tranquil while also being firmly backed by science and the science-based benefits of aromatherapy.
Airzai is a sleek aromatherapy diffuser with exclusive fragrances, mood lighting, an app-enabled meditation mode, and a vision to use AI to provide a smart home experience.
The startup raised a $5M seed round a few years prior, which at the time was one of the highest ever seed rounds in Canada for a startup - backed by a celebrity artist and a former Google executive. The product itself was designed by the award-winning product designer of the Google Nest, Fred Bould.
I was commissioned to create a process for collaborating on UX copy, which I subsequently did by creating an environment on a virtual whiteboard that brought together the developer, UI designer, brand strategist, and founder. I was responsible for creating all app UX copy, for creating the app store promo messaging, and for cultivating a brand personality that was opulent and tranquil while also being firmly backed by science and the science-based benefits of aromatherapy.


Project
Project








