LIfesten Health is a rare breed of success story as a startup with a promising niche and a potentially game-changing product. With a talented team of founders, numerous awards won, partnerships with leading institutions like PwC and Novartis, and and an astonishing user churn rate of less than 1%, LIfesten is a showcase for what can happen when a strong value proposition is offered in a needed area of healthcare.

Their core product is a mobile app that uses AI, can monitor blood pressure through an optical scanner that uses a phone camera, and includes programs to tackle chronic disease. The user experience also includes a rich content library and gamified milestones like points that can be used to unlock day passes at gyms. I assisted LIfesten Health with drafting corporate governance documents, conducted market research, advised on commercial strategy, created the pitch deck, built financial models, and advised on a valuation and term-sheet conditions to seek when pitching to investors.